Category: Advertising

04 Aug 2017
Image Credit: Viktor Hanacek

The differences between advertising and marketing.

Many people think advertising and marketing are nearly the same things, often using the words interchangeably. And while the goal of both is to provide an RIO for a product or service, they are quite different. Advertising is much narrower than marketing. It’s about taking one, specific service, product or brand and advertising it through […]

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21 Apr 2017
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Snapchat’s tracking your foot traffic for it’s advertisers.

Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ location-based features via Geofilters and Stories (the wall users post their snap’s on). Here’s how it works, more or less: A business creates and purchases a Geofilter. It then ties that filter it to a brick-and-mortar […]

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13 Mar 2017
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Summary: Neuroscience study finds ads on Pandora outperform TV & radio spots

Short summary: Neuroscience study finds ads on Pandora outperform TV & radio spots Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty).

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16 Jan 2017
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A Short Blurb On Advertising

Advertising has sorta become a necessary evil. And it’s everywhere. Hell, what you’re reading right now is an advertisement; but, nonetheless, reading this short blurb will (hopefully) give you a better idea of what advertising is, and how to know if whoever is designing your advertisement is doing it right. Anybody can write a few […]

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