Let’s face it, not all designs are created equal. I’ve designed hundreds of logos over the last 19 years, during which time my thoughts about logo design have evolved. There’s no magic formula that goes into creating the perfect logo, although, there are some fundamental points I consider when I’m designing or redesigning a logo. […]
Many people think advertising and marketing are nearly the same things, often using the words interchangeably. And while the goal of both is to provide an RIO for a product or service, they are quite different. Advertising is much narrower than marketing. It’s about taking one, specific service, product or brand and advertising it through […]
Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ location-based features via Geofilters and Stories (the wall users post their snap’s on). Here’s how it works, more or less: A business creates and purchases a Geofilter. It then ties that filter it to a brick-and-mortar […]
In a recent article by Adweek, concerns about the value Facebook and Google provide as an advertising platform are being raised. “When we can prove out that it looks like any other buy that we’re doing, that’s when we increase our [budget]. Until we can get that third-party validation, our spend levels are what they […]
Short summary: Neuroscience study finds ads on Pandora outperform TV & radio spots Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty).
Terms you need to know to follow this article Click-Through Rate, or CTR: Wikipedia defines a click through as the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for […]
Advertising has sorta become a necessary evil. And it’s everywhere. Hell, what you’re reading right now is an advertisement; but, nonetheless, reading this short blurb will (hopefully) give you a better idea of what advertising is, and how to know if whoever is designing your advertisement is doing it right. Anybody can write a few […]