What illustrations are in relation to your business.

An illustration becomes a part of the business' brand image when it's used on it's media, like it's logo, brochure and business cards. Illustrations are used in advertising because they convey an instantly recognizable message. You can set the mood, tone, and style in one glance.

Illustrations, sketches, drawings, photographs and paintings

Any image representing something is another word for illustration: sketches, drawings, photographs, paintings. The only substantial difference between them is the format it's displayed on (web, paper, car wrap). And in today's world where artists are more technocratic, the format is less critical. But, at the end of the day, the aim of an illustration is still the same: to send a message.

Where you'll find illustrations

You'll find illustrations everywhere: publishing, transaction printing, images on blogs, business cards, internet memes .. you name it, it likely has an illustration associated with it.

Illustrations and graphic design

In graphic design, the illustrations should be created in a format that's easily outputted to a printer at the correct resolution. If the format isn't correct, it usually requires that the artwork is redesigned from scratch to ensure the printer prints it out correctly.

Digital Artists designing for business often use vector or raster image files.

Digital artists can create files in either Raster or Vector images file types. The final output dictates which file type is used. This is why most corporate illustrations are created with Vector: vector lacks pixels. A vector graphic design is entirely created from multiple points on a graph. These kinds of illustrations are freely scaled up or down without loss any of detail. The benefit here is that the company isn't bound to single-use designs, which mean they can reuse their designs over many different mediums and channels without having to recreate the image each and every time.

A short comment on custom illustrations

One fantastic way to visually define your business is through custom a illustration. By developing a unique style and voice through illustrations, you bring out what's unique about your company. And this will help you attract the kind of customers who are interested in your product.

Is PageRank Important Anymore?

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Pagerank is formula that Google uses to judge the value of a page. The value of each page is determined by the quantity and quality of the pages linking towards it and and outwards from it. For example, if you have a page on spriggets, and many people are linking to your page because it's that useful, your page will be judged as having high value, which means a better Pagerank for you. But this is a two-way street. Your outward links also contribute to your own Pagerank.

Now, this is heavily simplified, however, it's most likely all you need to know understand Pageranking in general.

How a links value affects Pagerank: Quality vs Quantity

So, the quantity part is easy to understand -- the more links towards you the better. BUT! The people linking towards you have to have value in order to be valuable to you. If they're not high value, more specifically, if they are spam links (links purchased in an attempt to game the system), they will negatively affect your Pagerank.

Google removed the public Pagerank score

Awhile back an SEO expert could install tools into their web browser that would show a page's Pagerank. This was then used as a metric to either cold-call call clients (by claiming their rank sucked and could be improved) or by proving to the client you've done your job (by raising their Pagerank). This led to a somewhat inflated importance towards Pagerank, and people would prioritize it over other things.

Back to the post question: Is PageRank Dead?

Yes... and no. If you have valuable content, people will link to you. And that's good. However, in 2009 Google removed the PageRank metric from Google Webmaster entirely. So, here's how I would phrase the answer to this question: the metric is no longer available; Google has shut it down. Therefore, I'd seriously question the intentions of anyone selling me some product or service via a Pagerank score. However, I'd still emphasize that building quality content, i.e., content that is so valuable that people would link to it, should be your #1 priority because it will positively affect your site / your business.

Side Note: Link Scheming, a HUGE no-no.

Google is very aware of the fact that there are always people who will try to game the system. And they'll heavily penalize your site for it. Some people have reported that your site can be penalized for months after you've cleaned it up.

How broken links and 404's affect my web site.

What is a 404 HTTP error?

A 404 HTTP error is a the error code your browser returns when you follow a link to a page that doesn't exist (or that you've miss-spelled).

You'll find broken links over the web. And, to be honest, they're not that big of a deal because

a) they're simple to fix once caught
b) Google stance is that broken links don't affect your web page's organic ranking.

However, just because they're not hurting your ranking doesn't mean you shouldn't fix them. People who browse your site who recieve multiple 404 errors will typically leave your site frustrated.

What if I'm deleting a web page on my site, or I want to rename it?

The solution's very easy. If you've renamed a page's URL (e.g., the name up top from www://rawmedia.ca/example1.html/ to www://rawmedia.ca/new-example1.html/, you can do a 301 redirect. That way, when the user types in the old URL, your site will automatically reroute them to the new URL. If you're forever getting rid of that content, you would have your site intentioally return a 410 error, which is a browsers way of saying GONE vs a 404's NOT FOUND.

Do I need to repair EVERY 404 my webmaster search console returns?

No. Google states that you can safely ignore them ... because they don't know which ... URLs are important to you vs. which are supposed to 404.

Is there anything I can do to make the user experience better?

Absoloutly. You have two options.

1) Create a custom 404 page that returns something more useful that CONTENT NOT FOUND
2) Add some code to your web site that redirects all content that doesn't exist to your homepage.

Please bookmark this page if you find it useful. Another short piece will be released every few days.

Portfolio Feature:
Brand Identity.
Logo Creation.
Rock & Roll Driving School.

This client already had a clear vision of what they wanted to have incorporated into their logo design, as well how they would like to see the branding applied to their media and promotions. After a brief consultation over the phone, I knew I could knock this design out of the park for them.

The clients outline went a little like this:

a) Incorporate a black vinyl record to utilize the popularity of nostalgia media.
b) Incorporate something vehicular related, like a car or road.
c) Stick the colours use of yellow and black -- street signs.
d) A design that can be used across their entire brand, including business cards, social media and vehicle graphics.

This is how I tied into one clear logo design: I created a road using negative space showcasing a yellow striped road line to ascend upwards into the spinning record. Now, Rock & Roll needed to be fun and expressive. The business logo also needed to be easily seen by someone driving down the road. S, I kept it BIG.

I framed “Driving School” inside a yellow rectangle with an inside pinstripe so it would look more like a road sign. This doubled up as a simple separator from "rock & roll". And that's how we ended up with a clean, breathable logo that could be used across their entire brand.

Rock and Roll Driving School operates out of Port Moody. Please recommend them to anyone you know in need of a driving school.

Rock & Roll Driving school logo design brand identity

Rock & Roll Driving School

Local to:

Port Moody

Website: http://rockandrolldrivingschool.ca

Portfolio Feature:
Brand Identity.
Papa Greek.

The goal of this project was to create a new brand identity for a start-up restaurant chain. The message they want their brand to convey is: high-quality restaurant food given at fast-food speeds. This meant that the they needed a clean, easy-to-identify brand that could be used across their entire offline and online marketing.

Their business name is short. And short names are ideal for Wordmark logo designs. When you look at the logo you can notice two distinctive elements commonly associated within Ancient Greek culture:

1) The Greek Fret or Greek Key, which is a decorative boarder element to create a repeating motif.
2) The Greek alphabet character sigma, which is an uppercase Σ.

We repeated this logo throughout their restaurants as a decorative trim and scroll work. It's also easy integrate across their entire media, on and offline.

Shameless plug: We encourage you to check out PapaGreek anytime you are craving fresh Greek food served quickly at of their 3 locations.

Papagreek | Logo | Brand Identity Creation | Raw Media

Papa Greek


Burnaby: Unit 110, 7515 Market Crossing
Maple Ridge: Unit 670, 22709 Lougheed Hwy
Abbotsford: D120 – 3122 Mt Lehman Rd

Website: http://papagreek.com

Logo Design Styles

Logo design: a short brief.

A logo design creates a face for your company. This face allows people to connect with it, allowing them to feel a personal relationship between it and them. An example of this relationship is in how easily we begin praising and blaming companies as a whole as opposed to the individuals that make up their part. Businesses also create logos because the imagery provides a story -- think: a pictures is worth a thousand words.

A good logo design separates businesses from their competitors. More importantly, a logo we're familiar with even helps us with snap decisions when buying stuff -- just think about the last time you walked down a grocery isle and scanned the shelves for one, specific brand.

Even though we have been exposed to logo designs our entire life, it doesn’t mean that we are all aware of the various styles a logo design can represent.

Logo Design is an abbreviation of the work logotype. It consists of a graphic element or symbol which can be combined with a name. It may also consist of stylized letters that in-themselves become a logo.

Here is a brief outline of various logo styles you can use to best represent your business.

The letter-mark.

Letter-marks consist of a few letters, most commonly the company’s initials. You'll recognize this most often with already-established companies, companies that are already very recognizable in their industry. Think “IBM”, which stands for International Business Machines. Another kind of company is one that has a long, detailed name that probably won't be remembered. Think “NASA” which stands for National Aeronautics and Space Administration.

The word-mark.

Word-mark's consist of the word or business name being spelled out in a stylistic design. This brings more attention to the name of the business and allows the name itself to become the logo. Think “Coca-Cola, Google or Vans”.

The brand-mark.

Brand-marks consist of a symbol or an icon with or without the company name. The symbol or icon, graphically speaking, should be stylized in a manner that is unique. Think “Pepsi, Nike or Apple”.

The letter-form.

Similar to letter-marks, letter-forms consist of uniquely stylized, individual letters, that are more often the first letter in the company’s name. Think of the McDonalds golden arch “M”, the Airbnb designed “A” and the Beats by Dre “B”.

The mascot or character used as a logo.

These consist of a rendering or an illustration of a character/mascot. Characters and mascots become the actual face of the company, much like a spokes person. These can be stylized with minimalistically or contain a ton of detail. Think KFC’s Kernel Sanders, Playboy’s bunny icon or Geico’s lizard.

All logo designs can be made up in part of or by utilizing various combinations of all of the above listed styles. However, the main goal is to create a unique logo that your customers will immediately identify, not confuse with your competitors, and, most importantly, connect with.

Intro to graphic design styles part 5:

Typography is the art of styling words and fonts by using techniques to adjust stylistic variations in a layout. What’s changed by these stylistic variations is a font’s appeal, or how appealing is it to look at, and it’s legibility, from somewhat illegible (think graffiti) to easily read (think of the font in a book).

Typography has a deep anatomy. Each letter consists of many structures, which include its spacing, weight and layout within the paragraph.

structure of typography

As you can see above, there are many elements that make up the structure of a letter and how each letter interacts with one another to create words.

The structure of each font is made up of varying elements that require consistency across the each letter. Each font has a set of guidelines, e.g., the baseline and cap height set the overall size of the font. By varying the x-height, ascender height and descender line, you can dramatically change the overall style of the font. So, too, do the structural elements, such as the stem thickness and each intersection, adjust the fonts style.

font weight - typography

The weight of the font adjust the thickness different fonts have. When you use a thin or ultra thin font, you can imply subtlety, luxury and a sort of femininity. Whereas a bold or ultra bold font is often associated with the impactive, loud and the masculine.

serif vs san serif-typography

A serif is the small line or accent end cap that is added to the top and bottom of each letter. Serifs are not applied to oval letters such as “O and C” and are not applied to the curved portion of letters, such as “R and P”. Serif fonts are typically associated with luxury, and decorative and ornate.

A sans serif font excludes the accent end cap found in serif fonts. Sans Serif fonts are often associated with being light, simple, clean and uncomplicated. Sans serif fonts are particularity popular as a default paragraph web font because it’s easy to read on a computer screen.

kerning vs tracking-typography

Kerning is the modification to the amount space between two individual letters / characters that step across each characters line. When kerning is done right it produces a pleasant, visual balance.

Tracking is similar to kerning, however, instead of adjusting the spacing between individual letters, tracking globally adjusts the spacing across all letters inside a text block. Increasing the tracking substantially affects legibility. 



1) Centre alignment: all of the text is aligned to the centre of the area. Centre aligned text is great for headlines, quotes or a short amount of information.

2) Right alignment: all of the text is aligned to the right of the area. Right aligned text is the universal standard for paragraph text. This is largely due to the English language reading from right to left.

3) Left alignment: all of the text is aligned to the left of the area. Left aligned text works well to display a short amount of information, such as notations or quick points.

Intro to graphic design styles part 4:
Art Deco

Art deco: a style that screams glamour, luxury, exuberance, modernity.

Art Deco is a movement that arose during the 1920s. The performance of infusing everyday objects into art made this style a symbol of modern luxury. It’s incredible popularity, as with any popular movement, influenced many disciplines, including graphic design, architecture, furniture and fashion. 

Art deco has a prominent feature that is recognizable in any medium: its use of bold, clean lines combined with a streamlined appearance that’s adorned with an ornamental or geometric pattern. In addition, these designs are often paired with strong, contrasting colours.

If you’re looking for a way to create a design that stands out in a bold way within our modern version of advertising, Art deco may be for you.

How to incorporate art deco into your designs

Use bold, clean lines to guide the viewer’s eyes towards a specific direction.

Redesign curves so that they become angular shapes.

Have your shapes represent organic objects.

Use ornamental and geometric patterns to create visually stimulating designs and patterns as a main feature or subtle background.

Use strong, high-contrast colouring not normally found in nature.

For your typography, use tall, thin and uppercase letters with angles; remove the curves.

Portfolio Feature:
Logo Design.
Moore & Russell.

We updated Moore & Russell’s business (founded in 1963) with a modern logo design and re-brand that could be applied across all their entire media platform. Their primary concern was that the logo lacked visual stimulation. Originally, the logo consisted of the Moore & Russel name in Helvetica Regular font with a single bent-line over top to simulate a roof line.

The clients original original brand identity colour pallet was maintained (blue and black). I adjusted the rooftop line with a shadow-cast across the centre ridge to provide another dimension. This created a two-in-one icon. Additionally, you can make out a 3/4 view of an industrial building that can showcase the growth of the business over the last 50+ years. The name is updated to the font Impact, which brings more attention to it while maintaining the clients original Helvetica font choice inside the lower description bar.

We encourage you to check out Moore & Russel anytime you need an HVAC contractor.

Moore & Russell Logo

Moore & Russell Heating Cooling Designer

Address: 2131 Hartley Ave #101, Coquitlam, BC V3K 6Z3

Website: https://mrheating.com