What is a buyer persona?
by Raw Media Inc
Nov 4th, 2021
A buyer's persona represents your ideal customer through character creation. It allows you to understand common traits, characteristics, pe…
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What is a digital marketing funnel?
by Raw Media Inc
Nov 3rd, 2021
A digital marketing funnel is a process that digital marketers use to turn website visitors into leads. The goal at the top of digital mark…
4 questions you need to ask them before you buy a website
by Raw Media Inc
Oct 26th, 2021
We noticed that there are a lot of people in this industry selling WordPress websites, but aren't familiar with web development (the actual…
Why should small businesses use digital marketing
by Raw Media Inc
Oct 6th, 2021
It's no secret that digital marketing is the future of business. The digital realm has seen a rise in popularity, and it continues to grow …
What is digital marketing?
by Raw Media Inc
Sep 30th, 2021
Digital marketing is a catch-all term covering anything you do to market your business online. This includes social media posts, cold call …
Are free logo designs worth it?
by Raw Media Inc
Sep 28th, 2021
Many business owners ask themselves if a free logo design is better than a paid one. This short article will provide you with some informat…
Intro to graphic design styles part 4, Art Deco
by Raw Media Inc
Sep 24th, 2021
Art Deco: a style that screams glamour, luxury, exuberance, modernity. Art Deco is a movement that arose during the 1920s. The performance …
15 Digital Marketing Essentials For Your Small Business
by Raw Media Inc.
Sep 21st, 2021
Here’s an analogy: Think of digital marketing as a piece of music, and each instrument is adding additional depth to the composition. Imagi…
Intro to graphic design styles part 3, Minimalist graphic design
by Raw Media Inc
Sep 17th, 2021
Minimalist graphic design and your business. A minimalist graphic design is defined as a design piece that only utilizes the essential, exp…
A SEO's guide to Google Analytics terms (a brief intro)
by Raw Media Inc
Sep 14th, 2021
Google Analytics' a powerful tool for data-minded people. But if you don't understand what the individual terms the tool uses mean, you won…
What's the difference between a Web design agency vs. web development agency?
by Raw Media Inc
Sep 9th, 2021
I'd argue that as far as the general public is concerned, the differences between web design agencies and web development agencies are near…
Brand consistency, a few tips.
by Raw Media Inc
Sep 7th, 2021
The first rule of building a successful brand is to create a unique design style that helps distinguish a company's products or services fr…
Intro to graphic design, Part 1
by Raw Media Inc
Sep 3rd, 2021
I will be creating a series of blog posts over the next few weeks that will help you understand how graphic design will serve your business…
Summary, 6 reasons why it’s time for advertising to move beyond measurements like click-through rates
by Raw Media Inc
Sep 2nd, 2021
Terms you need to know to follow this article Click-Through Rate, or CTR: Wikipedia defines a click through as the ratio of users who click…
Colour theory and its emotional associations.
by Raw Media Inc
Aug 31st, 2021
Being able to settle on a single colour for a design is a difficult task. Hopefully, you will have a better understanding of how colours af…
Does your logo scare away clients?
by Raw Media Inc
Aug 24th, 2021
Let’s face it, not all designs are created equal. I’ve designed hundreds of logos over the last 19 years, during which time my thoughts abo…
Google Is Removing Third Party Cookies by 2022
by Raw Media Inc
Aug 17th, 2021
A quick summary. Google's replacing third-party cookies with browser-based tools. They say their goal is to increase user privacy and perso…
How broken links and 404's affect my web site
by Raw Media Inc
Aug 10th, 2021
What is a 404 HTTP error? A 404 HTTP error is a the error code your browser returns when you follow a link to a page that doesn't exist (or…
How important are optimized images for SEO on Google? SEO Tutorials
by Raw Media Inc
Aug 3rd, 2021
The short answer is: yes, optimizing your images is an important thing to do because it improves your website's rank and performance. Googl…
How to create a social media following
by Raw Media Inc
Jul 27th, 2021
Participate in online conversations: Every post related to your topic of choice allows you to interact with people who are posting and shar…
How to know when to update your logo design
by Raw Media Inc
Jul 20th, 2021
There are many reasons why you need to consider updating your business' logo design. Here are a few reasons that we think are important. Th…
How to optimize Headers H1 - H6 | SEO Tutorials
by Raw Media Inc
Jul 20th, 2021
Here's the easiest way to optimize your web page's header tags: structure them as you would a book, essay or short article. Unsure how to d…
How to handle duplicate content, like duplicate pages, titles & headings, SEO Tutorials
by Raw Media Inc
Jul 13th, 2021
The definition of Duplicate Content. Your content's flagged as duplicate content by search engines when it's found on other pages within yo…
Is PageRank Important Anymore?
by Raw Media Inc
Jul 6th, 2021
Pagerank is formula that Google uses to judge the value of a page. The value of each page is determined by the quantity and quality of the …
Is web design still in demand in 2021?
by Raw Media Inc
Jun 29th, 2021
Is web design still in demand in 2021? Absolutely. But the ways web designers and developers build websites has evolved. For example, rathe…
Know the Jargon, A Hiring Managers Guide to Basic Web Dev/Designer Terms
by Raw Media Inc
Jun 22nd, 2021
Who is this article's for? If you're not sure what the in-industry terms, technical jargon and job titles the web development/designer fiel…
Logo Design Styles
by Raw Media Inc
Jun 22nd, 2021
A logo design creates a face for your company. This face allows people to connect with it, allowing them to feel a personal relationship be…
Missing or empty title tags
by Raw Media Inc
Jun 15th, 2021
A title tag is a HTML element which titles the page (surprise!). This is important because the title is displayed to the user in Google's S…
Should you buy an SSL (HTTPS) certificate for your website?
by Raw Media Inc
Jun 15th, 2021
Why you SHOULD use an SSL certificate. Google Security blog post titled Moving towards a more secure web, Emily Schechter, Chrome Security …
What are CSS Media Queries?
by Raw Media Inc
Jun 15th, 2021
CSS Media queries are snippets of code web developers use for building responsive websites. They work by triggering certain conditions base…
Snapchat's tracking your foot traffic for its advertisers
by Raw Media Inc
Jun 8th, 2021
Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ locatio…
Summary, how brands and agencies are fighting back against facebook and google’s measurement snafus
by Raw Media Inc
Jun 7th, 2021
In a recent article by Adweek, concerns about the value Facebook and Google provide as an advertising platform are being raised. Source: AD…
Top 7 Small business web design mistakes
by Raw Media Inc
Jun 1st, 2021
A user-friendly website is your most powerful tool for your marketing efforts when you're a small business owner. And a large part of this …
Web site landing pages, a short brief
by Raw Media Inc
May 25th, 2021
A landing page is what we call a person’s initial point of entry onto your web site. And this initial point of entry is extremely important…
What illustration are in relation to your business
by Raw Media Inc
May 18th, 2021
An illustration becomes a part of the business' brand image when it's used on it's media, like it's logo, brochure and business cards. Illu…
What is a bounce rate and how does it affect landing pages?
by Raw Media Inc
May 18th, 2021
Websites have been a favorite marketing tool for quite sometime now. Much of this has to do with the in-depth back-end metrics that analyti…
What Is AdWords In Digital Marketing?
by Raw Media Inc
May 11th, 2021
AdWords is Google's native paid advertising system (please don't confuse this with organic rank, which is SEO based). With AdWords, busines…
What is responsive web design?
by Raw Media Inc
May 11th, 2021
Ever since carrying a cell phone became as important as carrying a wallet, the mobile version of a website has been a critical part of web …
What is UX / user experience?
by Raw Media Inc
May 4th, 2021
The UX or the user experience is how a person’s attitude and emotions relates to a product or system. The context for understanding where t…
Why does user experience matter in website design?
by Raw Media Inc
May 4th, 2021
UX critically affects the success or failure of your website. If the user finds the website intuitive to navigate and the content easy to d…
Why is logo design important?
by Raw Media Inc
Apr 27th, 2021
First impressions count: Whenever I sit down to have a first meeting with a new or potential client, the saying,you never get a second chan…
Intro to graphic design styles part 2 Vintage & Retro
by Raw Media Inc
Mar 1st, 2021
Borrowing from the past with vintage and retro graphic style Vintage and Retro graphic design styles are loosely defined as any style that …
Intro to graphic design styles part 5, Typography
by Raw Media Inc
Mar 1st, 2021
Typography is the art of styling words and fonts by using techniques to adjust stylistic variations in a layout. What’s changed by these st…