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15 Digital Marketing Essentials For Your Small Business

Here’s an analogy: Think of digital marketing as a piece of music, and each instrument is adding additional depth to the composition…

4 questions you need to ask them before you buy a website

We noticed that there are a lot of people in this industry selling WordPress websites, but aren't familiar with web development (the actual…

A SEO's guide to Google Analytics terms (a brief intro)

Google Analytics' a powerful tool for data-minded people. But if you don't understand what the individual terms the tool uses mean, you won…

Are free logo designs worth it?

Many business owners ask themselves if a free logo design is better than a paid one. This short article will provide you with some…

Brand consistency, a few tips.

The first rule of building a successful brand is to create a unique design style that helps distinguish a company's products or services…

Colour theory and its emotional associations.

Being able to settle on a single colour for a design is a difficult task. Hopefully, you will have a better understanding of how colours…

Does your logo scare away clients?

Let’s face it, not all designs are created equal. I’ve designed hundreds of logos over the last 19 years, during which time my thoughts…

Google Is Removing Third Party Cookies by 2022

A quick summary. Google's replacing third-party cookies with browser-based tools. They say their goal is to increase user privacy and…

Intro to graphic design styles part 2 Vintage & Retro

Borrowing from the past with vintage and retro graphic style Vintage and Retro graphic design styles are loosely defined as any style that…

How broken links and 404's affect my web site

What is a 404 HTTP error? A 404 HTTP error is a the error code your browser returns when you follow a link to a page that doesn't exist (or…

How important are optimized images for SEO on Google? SEO Tutorials

The short answer is: yes, optimizing your images is an important thing to do because it improves your website's rank and performance. Google…

How to handle duplicate content, like duplicate pages, titles & headings, SEO Tutorials

The definition of Duplicate Content. Your content's flagged as duplicate content by search engines when it's found on other pages within…

How to create a social media following

Participate in online conversations: Every post related to your topic of choice allows you to interact with people who are posting and…

How to know when to update your logo design

There are many reasons why you need to consider updating your business' logo design. Here are a few reasons that we think are important. The…

How to optimize Headers H1 - H6 | SEO Tutorials

Here's the easiest way to optimize your web page's header tags: structure them as you would a book, essay or short article. Unsure how to do…

Intro to graphic design styles part 3, Minimalist graphic design

Minimalist graphic design and your business. A minimalist graphic design is defined as a design piece that only utilizes the essential…

Intro to graphic design styles part 4, Art Deco

Art Deco: a style that screams glamour, luxury, exuberance, modernity. Art Deco is a movement that arose during the 1920s. The performance…

Intro to graphic design, Part 1

I will be creating a series of blog posts over the next few weeks that will help you understand how graphic design will serve your business…

Is PageRank Important Anymore?

Pagerank is formula that Google uses to judge the value of a page. The value of each page is determined by the quantity and quality of the…

Is web design still in demand in 2021?

Is web design still in demand in 2021? Absolutely. But the ways web designers and developers build websites has evolved. For example, rather…

Know the Jargon, A Hiring Managers Guide to Basic Web Dev/Designer Terms

Who is this article's for? If you're not sure what the in-industry terms, technical jargon and job titles the web development/designer field…

Intro to graphic design styles part 5, Typography

Typography is the art of styling words and fonts by using techniques to adjust stylistic variations in a layout. What’s changed by these…

Logo Design Styles

A logo design creates a face for your company. This face allows people to connect with it, allowing them to feel a personal relationship…

Missing or empty title tags

A title tag is a HTML element which titles the page (surprise!). This is important because the title is displayed to the user in Google's…

Should you buy an SSL (HTTPS) certificate for your website?

Why you SHOULD use an SSL certificate. Google Security blog post titled Moving towards a more secure web, Emily Schechter, Chrome Security…

Snapchat's tracking your foot traffic for its advertisers

Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ location…

Summary, how brands and agencies are fighting back against facebook and google’s measurement snafus

In a recent article by Adweek, concerns about the value Facebook and Google provide as an advertising platform are being raised. Source…

Summary, 6 reasons why it’s time for advertising to move beyond measurements like click-through rates

Terms you need to know to follow this article Click-Through Rate, or CTR: Wikipedia defines a click through as the ratio of users who click…

Top 7 Small business web design mistakes

A user-friendly website is your most powerful tool for your marketing efforts when you're a small business owner. And a large part of this…

Web site landing pages, a short brief

A landing page is what we call a person’s initial point of entry onto your web site. And this initial point of entry is extremely important…

What's the difference between a Web design agency vs. web development agency?

I'd argue that as far as the general public is concerned, the differences between web design agencies and web development agencies are near…

What is a bounce rate and how does it affect landing pages?

Websites have been a favorite marketing tool for quite sometime now. Much of this has to do with the in-depth back-end metrics that…

What Is AdWords In Digital Marketing?

AdWords is Google's native paid advertising system (please don't confuse this with organic rank, which is SEO based). With AdWords…

What are CSS Media Queries?

CSS Media queries are snippets of code web developers use for building responsive websites. They work by triggering certain conditions based…

What is responsive web design?

Ever since carrying a cell phone became as important as carrying a wallet, the mobile version of a website has been a critical part of web…

What is UX / user experience?

The UX or the user experience is how a person’s attitude and emotions relates to a product or system. The context for understanding where…

What illustration are in relation to your business

An illustration becomes a part of the business' brand image when it's used on it's media, like it's logo, brochure and business cards…

Why is logo design important?

First impressions count: Whenever I sit down to have a first meeting with a new or potential client, the saying,you never get a second…

Why does user experience matter in website design?

UX critically affects the success or failure of your website. If the user finds the website intuitive to navigate and the content easy to…

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