Raw Media Blog

What is AdWords in digital marketing? AdWords is Google’s native paid advertising system (please don’t confuse this with organic rank, which is SEO based). With AdWords, businesses and marketers bid on keywords that trigger clickable ads that appear in Google’s search results at the top and bottom of a search results page. Again, they’re different […]

15 digital marketing essentials for your small business One of the most important things you can do to increase business is investing in your website. There are many different ways you can do this. And most of what you’re going to do falls under the blanket term ‘digital marketing.’

SEO Tutorials: How important are optimized images for SEO on Google? The short answer is: yes, optimizing your images is an important thing to do because it improves your website’s rank and performance. Google has an article confirming the importance of page speed here. There’s also a tab within Google’s Webmaster Tool that will show […]

Know the Jargon: A Hiring Managers Guide to Basic Web Development/Designer Terms Who is this article’s for? If you’re not sure what the in-industry terms, technical jargon and job titles the web development/designer field has means, and you’re in charge of hiring someone(s) to develop a new website or update your existing one, this article’s […]

4 questions you need to ask them before you buy a website We noticed that there are a lot of people in this industry selling WordPress websites, but aren’t familiar with web development (the actual coding for the website). Instead, they rely on themes or outsource the developmental side. So, we thought we’d write-up a […]

A SEO’s guide to Google Analytics terms (a brief intro) Google Analytics’ a powerful tool for data-minded people. But if you don’t understand what the individual terms the tool uses mean, you won’t be able to use the data effectively. Now, this isn’t going to be a complete, in-depth article. It’s simply a selection of […]