Summary: 6 reasons why it’s time for advertising to move beyond measurements like click-through ratesTerms you need to know to follow this articleClick-Through Rate, or CTR: Wikipedia defines a click through as the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly […]

SUMMARY: NEUROSCIENCE STUDY FINDS ADS ON PANDORA OUTPERFORM TV & RADIO SPOTS Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty).The advertisements played during […]

SUMMARY: HOW BRANDS AND AGENCIES ARE FIGHTING BACK AGAINST FACEBOOK AND GOOGLE’S MEASUREMENT SNAFUS In a recent article by Adweek, concerns about the value Facebook and Google provide as an advertising platform are being raised.“When we can prove out that it looks like any other buy that we’re doing, that’s when we increase our [budget]. Until […]

SNAPCHAT’S TRACKING YOUR FOOT TRAFFIC FOR IT’S ADVERTISERS. Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ location-based features via Geofilters and Stories (the wall users post their snap’s on).Here’s how it works, more or less:A business creates and purchases a Geofilter. It then ties […]

SHOULD MY WEBSITE USE HTTPS? Should you buy an SSL (HTTPS) certificate for your website? In short, yes. Whether or not you’re selling products online and taking payments, your website should be utilizing an SSL certificate.Why you SHOULD use an SSL certificate.Google Security blog post titled Moving towards a more secure web, Emily Schechter, Chrome Security Team, states thatBeginning […]

THE DIFFERENCES BETWEEN ADVERTISING AND MARKETING Let’s face it, not all designs are created equal. I’ve designed hundreds of logos over the last 19 years, during which time my thoughts about logo design have evolved. There’s no magic formula that goes into creating the perfect logo, although, there are some fundamental points I consider when […]

Does your logo scare away clients? Let’s face it, not all designs are created equal. I’ve designed hundreds of logos over the last 19 years, during which time my thoughts about logo design have evolved. There’s no magic formula that goes into creating the perfect logo, although, there are some fundamental points I consider when […]