Raw Media Blog

Why is logo design important?

Why is logo design important?First impressions count:Whenever I sit down to have a first meeting with a new or potential client, the saying,you never get a second chance to make a first impression, pops up in my mind. Deep down I feel most people understand that on some days we’re simply not at our best. […]

How to know when to update your logo

How to know when to update your logo design.There are many reasons why you need to consider updating your business’ logo design. Here are a few reasons that we think are important.The first reason you want to consider updating your logo: your business has grown.When your business started, it was young and new to the […]

Brand Consistency, a few tips.

Brand consistency, a few tips. The first rule of building a successful brand is to create a unique design style that helps distinguish a company’s products or services from its competitors. There’s a second, crucial rule: never change your brand’s style until it’s absolutely necessary. Brand consistency is an important rule of brand management The […]

Website landing pages, a short brief.

Web site landing pages. A short brief. A landing page is what we call a person’s initial point of entry onto your web site. And this initial point of entry is extremely important to online advertisers who are interested in tracking and reporting their successes to their clients. For advertisers, the landing page needs to […]

Are free logo designs worth it?

Are free logo designs worth it?Many business owners ask themselves if a free logo design is better than a paid one. This short article will provide you with some information to help you make a more educated decision.The first thing you realize when you’re starting a new business is that costs add up quickly. So, […]

What illustrations are in relation to your business

What illustration are in relation to your businessAn illustration becomes a part of the business’ brand image when it’s used on it’s media, like it’s logo, brochure and business cards. Illustrations are used in advertising because they convey an instantly recognizable message. You can set the mood, tone, and style in one glance.Illustrations, sketches, drawings, […]