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Intro to graphic design styles, Part 4, Art Deco

Art Deco: a style that screams glamour, luxury, exuberance, modernity.

Art Deco is a movement that arose during the 1920s. The performance of infusing everyday objects into art made this style a symbol of modern luxury. It’s incredible popularity, as with any popular movement, influenced many disciplines, including graphic design, architecture, furniture and fashion.

Art deco has a prominent feature that is recognizable in any medium: its use of bold, clean lines combined with a streamlined appearance that’s adorned with an ornamental or geometric pattern. In addition, these designs are often paired with strong, contrasting colours.

If you’re looking for a way to create a design that stands out in a bold way within our modern version of advertising, Art deco may be for you.

How to incorporate art deco into your designs: Use bold, clean lines to guide the viewer’s eyes towards a specific direction.

Redesign curves so that they become angular shapes.

Have your shapes represent organic objects.

Use ornamental and geometric patterns to create visually stimulating designs and patterns as a main feature or subtle background.

Use strong, high-contrast colouring not normally found in nature.

For your typography, use tall, thin and uppercase letters with angles; remove the curves.

Missed a part?

Part 1: Intro to graphic design

Part 2: Intro to graphic design: Vintage & retro

Part 3: Intro to graphic design: Minimalist

Part 4: Intro to graphic design: Art deco

Part 5: Intro to graphic design: Typography

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