SUMMARY: NEUROSCIENCE STUDY FINDS ADS ON PANDORA OUTPERFORM TV & RADIO SPOTS
Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty)./NEURO INSITE: https://www.neuro-insight.com/
The advertisements played during the Pandora session were:
- 49% better than advertisements played on the radio
- 36% better than television commercials
- 29% better than mobile video ads (like the ones we get on YouTube).
Many advertisers are interested in this because experienced marketers know that brand names that get stuck in long-term memory (think of things like jingles) impact our purchasing decisions.
Want more detail? Read the rest of the article here./https://www.adweek.com/digital/neuroscience-study-finds-ads-on-pandora-outperform-tv-and-radio-spots//
Credit and writer for the original article: Marty Swant/MARTY SWANT: https://www.adweek.com/contributor/marty-swant/