Digital marketing is a catch-all term covering anything you do to market your business online. This includes social media posts, cold call emails, website marketing, and search engine marketing (sometimes called SEO).
Digital marketing is used by small and large businesses alike because when you compare it to traditional print media, it's often cheaper to reach your audience online, faster to reach them, and easier to measure your results. (think about how slow it is to set up and mail out a brochure, or assign someone / a call center for cold calling)
Digital marketing agencies differ in how many of those services they provide. Some, like ourselves, handle all aspects of a digital marketing campaign. Others focus on a few. There are many different reasons why people choose to focus on one or two or all. The result is typically a combination of personal interest, how many people you have on the floor, or the costs of handling it all in-house. That's why you will see some people advertising paid AdWords campaigns, content writing, or social media management as their only service.
If you don't have the time or skill set to do it yourself, an agency like ours can help you manage your entire campaign. You can choose how involved or how in the know you want to be. Our team will take care of any training or updating on your part that's necessary for everyday tasks like updating a blog post, planning when, etc.
If digital marketing is an entirely new avenue to you or your company, reach out. We can have a conversation about it.