It's no secret that digital marketing is the future of business. The digital realm has seen a rise in popularity, and it continues to grow each day exponentially. Companies like Facebook and Google spend billions every year on digital marketing campaigns because they know how effective it can be. It may seem like digital marketing is only for big companies with loads of money to throw around, but the truth is that small businesses stand to benefit just as much from digital marketing techniques.
So, why should we use digital marketing?
Because it is the single most cost-effective way to reach a wide audience on a limited budget. While it is hard for small businesses to compete with big brands in terms of money, digital marketing gives smaller players an equal opportunity at success by allowing them access to a larger audience, usually through social media channels.
Social media sites like Facebook, Twitter, and Google MyBusiness are a great way to get your business in front of new customers. And you've already heard of these, so I won't waste your time talking about them.
But one platform I bet you're not taking advantage of is Pinterest. Pinterest (at the time of writing this) has over 450 million active users. This is an incredibly easy tool to include in your digital marketing plan because it allows you to showcase your products or services in a simple, easy-to-use way.
Another popular digital marketing channel is online shops! Online shopping carts like Shopify allow you to set up your eCommerce site where customers can start buying your products or services without too much hassle.
These digital avenues are just the tip of the iceberg when it comes to digital marketing techniques small businesses can use!