Brand consistency, a few tips. The first rule of building a successful brand is to create a unique design style that helps distinguish a company’s products or services from its competitors. There’s a second, crucial rule: never change your brand’s style until it’s absolutely necessary. Brand consistency is an important rule of brand management The […]
Portfolio Feature:Brand Identity.Logo Creation.Rock & Roll Driving School.This client already had a clear vision of what they wanted to have incorporated into their logo design, as well how they would like to see the branding applied to their media and promotions. After a brief consultation over the phone, I knew I could knock this design […]
Portfolio Feature:Brand Identity.Papa Greek.The goal of this project was to create a new brand identity for a start-up restaurant chain. The message they want their brand to convey is: high-quality restaurant food given at fast-food speeds. This meant that the they needed a clean, easy-to-identify brand that could be used across their entire offline and […]