Digital Marketing FAQ
Here's a not-so-brief list of frequently asked
questions about Digital Marketing!
Warning: An incoming wall of text is coming your way.
But, in our defense, this is a FAQ page.
Many of these questions are things clients, friends or family have asked us over time. Other times, it's parts of blogs we haven't gotten around to writing about. Either way, all of this falls under the bracket of digital marketing.
You should also know that Digital marketing is a broad topic, which means some of these QnA's are going to overlap a little bit with other FAQs we've created.
Lastly, go here if you're interested in our digital marketing services.
What is digital marketing?
Digital marketing is an integral part of our everyday life. If you're not on social media, chances are someone around is scrolling through Facebook, Instagram, or TikTok! As technology advances, so do the opportunities for connecting digitally to potential clients/customers across different platforms, like email campaigns and website visitations, which leads us right into the conversion optimization method. We'll discuss this further in the FAQ.
What does a digital marketer do?
A digital marketer often engages with a wide array of specialists developing effective strategies or implementing programs to work with brands and businesses alike. Therefore, all brands should consider hiring a knowledgeable digital marketer if they are new, lack experience, or have the resources to do it internally on their own.
Would my business benefit from digital marketing?
Yes. Ignore digital marketing at your own risk.
That said, many businesses still refuse to dive into the digital water. Still, they're missing out on many opportunities that come with staying up-to-date with modern trends and innovations. It may seem like an unnecessary expenditure for some companies in certain industries, but most others will benefit by taking advantage of these new media channels, which all help build brand awareness in one way or another!
What's the biggest mistake digital marketers make?
Not focusing on your customers' needs, that is, focusing on your needs, is one of the biggest mistakes digital marketers make. Another is coming off as a try-hard with an overly sales-y approach and language. That simply distracts people from what matters.
And another is infrequent campaign updates. Consistent updates should be a cornerstone in your marketing plan. This can include posts, videos, events, etc.
What do I need to know about phones and other mobile media?
Most people spend more time on their mobile phones than on any other device. They often use it for hours at a stretch—even while in the can! Yet, without mobile marketing strategies like messaging or applications to reach your prospects with content at their fingertips (or even before they wake up), you're missing out because people will simply go elsewhere if given the option.
The best way I can think about this point is by using recent statistics: According to Pew Research Center surveys conducted between December 2017 - February 2018 ̵ 1, over two-thirds of American adults own an iPhone 6S Plus smartphone.
What is content marketing?
Content marketing is a form of communication that generates interest and draws attention to your brand. Instead of being overt and risk disrupting your viewers with ads, like TV commercials or YouTube, try being subtle.
Content includes anything from blog posts about new products or services you offer and videos on Youtube promoting them. Some of the classic subtle advertisements are found in TV shows where they're drinking a brand name cola or whatnot.
What goes into creating a content marketing strategy?
A content marketing strategy is more than just making sure your brand's website has the right keywords in it. A well-thought-out, creative, engaging plan will help you to establish objectives that can be accomplished by using different tactics for promoting yourself online. These include social media campaigns or email newsletters with tasty bits of information thrown into them every so often - all while reaching out directly via these channels when and where appropriate!
Do I need a blog?
Yes. While Facebook, Twitter, Pinterest, and other social media channels are a fantastic way of getting your content out into the world, a blog is yours and yours alone. Remember, social sharing policies on each platform may change; what's allowed today might be limited or restricted tomorrow (like when Facebook reduced the reach of Business posts).
What content should we create?
The best way to get ahead in this ever-changing world is by creating content that your audience will find relevant and valuable. These cornerstones include blog posts, articles, ebooks, infographics, microsites, videos courses, case studies, newsletters, videos, and other kinds of visuals or interactive formats across social media channels.
How often should I publish new blog posts or create new content?
This is a question that many people struggle with. It's usually asked because people want to know how often they should post to rank better organically on Google. That said, the answer depends on who your target customer may turn out to be!
What's better, short or long-form content?
The battle of long versus short-form content is one that many companies and businesses are still trying to find the answer to. But here's the real answer: as long as it needs to be to answer the user's question.
How do I get people to read my content?
You get people to read your content by providing valuable and relevant content to the questions they're asking or the topic they're reading about.
What is SEO?
Search Engine Optimization, or SEO for short, is a series of strategies implemented into a website's design. It's a combination of site performance and speed, content, and keywords. All of this is used to help search engines serve up your content when people perform searches online. This includes working with the content you see on the front, like the stuff you're reading now and the coding that goes into the back.
Why is SEO important?
Yes, SEO is important because the amount of traffic your website receives organically from search engines results from how well your SEO strategy was implemented. A better-executed strategy increases organic traffic to your site. And it's not just because Google ranks sites based on page views. This includes other search engines like Bing or Yahoo!
What is local SEO?
Local SEO is optimizing your business's online presence based on geographical targeting/searches. This is slightly but not all too different from International SEO campaigns.
What are keywords?
Keywords are the search terms people type into the search bar of Google, Bing, or Yahoo when they're looking for more information on something. The technical term is Search Query. Keywords affect a website's organic search position positively or negatively during a search.
What determines search engine rankings?
Many, MANY different factors determine a website's position in search engines. This includes technical aspects (like speed), the searcher's location relative to the website in question, the quality of the content, the relevance of the content in respect to the search query, and the overall quality of the website itself.
Another way of saying this is that there are hundreds if not thousands of algorithms behind search engines, and they are all constantly evolving. While there are cornerstones (such as the stuff mentioned throughout), a drill down into the specifics just isn't possible.
How do I get websites to link to or mention me?
You get mentioned and linked to by other websites by creating content worth linking to.
What is PPC?
PPC stands for Pay-per-click. It's a term used in AdWords campaigns when you're purchasing ad space for particular words and phrases within those. The idea's that each time a user clicks on an advertisement (as opposed to simply seeing it), it costs the advertiser money. PPC records various data such as the performance of ads and keywords, click-through rates, etc.
What is native advertising?
There are two types of advertising that many people don't know about: native and editorial. Native advertisements, as their name suggests, appear to be something created by the company for this specific purpose, while articles published or promoted on an editorial site fall into this category too (with all due credit given). These ads can also come in different forms like text posts instead of images, which means they're harder than other styles to block with ad blockers - but not impossible!
What is sponsored content?
The modern era of publishing means that there are more ways to get your content in front of readers than ever before. One way is through sponsored posts, which may be native or branded - but they all have one thing in common: the sponsor pays for them!
What is a buyer persona?
A buyer persona is a theoretical person you imagine who will be the ideal person for your product, service, or what have you. This theoretical person has customer preferences based on needs and motivations, which help decide what products or services will sell best in different marketplaces.
What is inbound marketing?
Inbound marketing is focused on attracting customers to your stuff through relevant and helpful content, adding value at every stage of their buying journey. Potential clients find you through channels like blogs or search engines, pointing them towards your website where they can finalize a purchase.
What is marketing automation?
Marketing automation is a powerful tool that streamlines all aspects of marketing campaigns, from lead generation and segmentation to scoring.
It reduces time spent on mundane tasks so you can focus more efficiently on higher productivity rates across customer acquisition channels!
What is data-driven marketing?
Data-driven marketing is all about using data to gain deep insight into your customers. This gives you more power and enables personalized experiences for them, which drives higher conversion rates!
What is performance marketing?
Performance marketing is all about getting the most bang for your buck with your current marketing campaign. You must have precise tracking tools to get measurable conversions, so if you're looking for a way to stretch every last penny-performance and time-crunch, performance marketing strategies are what it takes!
What is a marketing funnel?
A marketing funnel represents the different stages of your buyer's journey from first interaction through purchase. This device is proven very useful in understanding how people interact and progress through the purchase process, so marketers love them! The funnel is popular as a metaphor because it's easier to break down the journey into workable parts, constantly updating and reworking where the customer gets stuck in the journey.
What is conversion rate optimization?
Conversion rate optimization (CRO) is how you increase your conversion rates from the digital property, typically a web page. CRO includes executing tactics to improve elements on-site or in-app through testing. It's a bit more focused than a standard marketing funnel but has the same goal, that is, moving prospects towards making purchases.
What is interactive content?
Interactive content demands interaction from people who are rewarded with personalized results that address their problems and challenges. Activities such as answering questions help guide the people towards specific products or services for them to take necessary steps forward.
Why is social media important?
Social media is important because it's an effective way to share and spread your content out to the world. As a result, brands that invest in social media marketing tend to have better success than companies that don't.
Which social media channels should I use?
The social media channel your ideal audience is on is the social media channel you should use. As you can see, understanding your audience is key. Try and view each social media platform as a local where people hang out. Each location often has a different audience.
How can I take better control of my brand on social media?
Control your brand by actively engaging with people within your social media platforms. Don't post and forget. Post and engage.
Should my social media campaign be done entirely by a marketing department?
When you think about the best ways to keep your voice in social media conversations, an employee advocacy program might be one of them. By empowering employees with tools and resources that are tailored towards sharing messages from their company on platforms like Facebook or Twitter, they can actively contribute content for audiences who want what's happening right now - all while amplifying yours!
What is personal branding?
Personal branding is a way to market yourself individually as a professional. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.
What is a lead magnet?
One of the most powerful tools in communication is a lead magnet. Lead magnets are free offers that you make to encourage people into joining your email list or buying other products from you, like an ebook download.
Is email marketing still effective?
Email is one of the most powerful ways to reach your audience. It can even be more reliable than social media channels. One advantage is that you're only reaching people who've signed up for your campaign. In addition, it's a touch more personal and can have better results than spamming strangers.
I know there are times when email feels like this intimidating beast or a burden, but it really is useful.
Do I need to buy an email list to get started?
Only if you want to be SPAM. If you want to create an effective strategy, you should be offering something people want. This growth is slower but highly effective because the people who sign up are looking for what you offer.
What is lead nurturing?
Lead nurturing is tactic marketers use to lead people through a buying cycle. Here, you are engaging people with the goal to remove hesitations and provide them reasons to purchase a product or service from you.
Do I need an email newsletter?
It could be beneficial but depends on the kind of business you have. Keeping people up to date with promotions, new products, or changes to the industry (such as government rebates) is definitely useful.
Do we need a video?
No, however, video is more popular and has a higher engagement for many kinds of content. Even blogs can benefit from having a video attached to them.
What is a call to action?
A call to action is a direct command you would like a prospect/audience to take. Call Now, Buy Now, Sign up here are a few examples.
How do I differentiate my brand?
Be different. It sounds obvious, but if everyone in the industry uses a particular color, font, or style, don't copy it. If people are selling on price, then you should sell them on value. You don't need to reinvent the wheel. You just have to make it better.
Do I need a professional copywriter?
Copywriters are one group of people digital markers engage with to build a brand, connect with readers and inspire action. Well-written copy goes a long way!
What does Google Analytics do for me?
Google Analytics is a marketer's dream. Being able to see the actual data relating to your website is a huge advantage. Knowing things like how much traffic your website receives, where they're searching from, and how long they're on the website is all important information. This information allows marketers to make informed decisions about content adjustments and additions.
What should I measure?
Everything. Traffic, time on site, conversions, rate of growth, click-through, page bounce. Each piece of information tells an entire story about how people are interacting with your website.
How long does it take to see results?
The time it takes to see results depends on a few factors. For example, your budget and goals influence this a lot. Clients looking for immediate results should be looking at paid campaigns, which often means higher budgets. Over time this can be refined to lower the costs, which typically happens when ROI is increased.
Organic campaigns take time before results can be measured. Upwards of six to nine months are relatively common.
While paid campaigns produce results fast, the moment you stop paying for ads, the results are lost. On the other hand, organic SEO is long-lasting and, if properly executed, can yield a higher ROI than paid advertising.