Logo Design FAQ
Here's a not-so-brief list of frequently asked
questions about our Logo Design Process and logos in general.
Warning: An incoming wall of text is coming your way.
But, in our defense, this is a FAQ page.
Many of these questions are things clients, friends or family have asked us over time. Other times, it's parts of blogs we haven't gotten around to writing about. Either way, all of this falls under the bracket of digital marketing.
You should also know that the topic Logo Design is a broad topic, which means some of these QnA's are going to overlap a little bit with other FAQs we've created.
Lastly, go here if you're interested in our logo design services.
What is the logo design process?
Logo Design Discovery: Using our carefully crafted questionnaire, we take a deep dive into learning about you and your business so we may understand your target audience and define how to capture their interests in your business.
Company Brand Research: We then move on to researching your competition so we may understand how they have positioned themselves in the marketplace. Allowing us to find a unique and fresh new approach so you may stand out in your industry.
Design Logo: This is where we begin to put pen to paper and begin creating logo design concepts for your business. Once we have a strong idea, we believe will assist your business your company we present you the logo concept(s).
Feedback Revisions: After you have had sometime to view your design concepts, we listen to any concerns or questions you may have. If needed, we edit and adjust the logo concepts and submit them back for final approval.
Business Logo: Once the design has been approved, we then create a digital logo design package. The contents will enclose the finished logo design in the most common logo formats you will use the font names as well included in your design and colour codes.
If your logo will be used by various parties outside your business and you require a logo brand guideline, we would be more than happy to quote you on the outline and example mock up designs your business will require. Including print layouts, vehicle graphics, digital marketing, etc.
How long does a logo design take?
The average turnaround for a logo design is approx 2 to 3 weeks. It is subject to our current workload. Creating a logo design is a process and a client’s response time between revisions can greatly impact when the finished design is delivered.
How many logos do I get?
One finished logo.
I do not limit the design process when working with a client.
Clients often see more than 3 designs before we start on the revisions stage.
Sometimes, but not often, clients will be presented with a single logo if I believe I hit the nail on the head right away. Remember, logo design is a service and not a product because there is no limit during the creation phase-only time added to the invoice.
Who owns the intellectual property rights to the logo?
Once the design has been approved, the intellectual property rights are transferred to you the client after the remaining balance has been paid.
What if I want to make a change to a logo?
No problem. You are not limited to changes to the design, as you are paying for a service. Feedback and alterations are encouraged as this allows you for input in the design. The time spent on the project is tracked and logged to be invoiced at the end.
How much does a logo design cost?
Depends, Logo Design is a service, not a product. It takes hours of research, design, revisions and output, we like to charge for the project based on time. Some projects require more time than others as some clients wish to see more options and alterations.
I would suggest a free consultation with us so we may evaluate the scope of the project and provide you with an accurate estimate.
What if the project goes over cost?
The time spent on the project is recorded and logged. Each client is notified prior to approaching the estimated/allotted budget.
What do I receive at the end of the project?
When the final logo design has been approved. I create a directory of files. This will include various types of files for client-side and industry-specific art programs.
File types examples: .ai, .eps, .pdf, .jpg, .bmp, .gif, .tif.
Logos options like black and white, colour will be included.
The file will be emailed to the client after the final invoice is paid in full. All intellectual property rights are transferred at this time.
It is recommended that you back up your files on your side but in case needed there is no charge for requesting the logo files to be resent to you in the future.
Will I receive a brand style guide?
This is often not required by small to medium-sized businesses and is considered to be an ad on service when needed.
What is a raster file?
Raster graphics are a type of digital image that is composed primarily of pixels. The entire file is made up of a grid where each box contains a value of black, white or colour. When viewed as a whole we see an image.
Common raster files are: .JPG, .PNG, .TIF, .PSD, .GIF, .BMP
What is a vector file?
Vector graphics are typically created using a drawing or graphic program such as Adobe Illustrator or Corel Draw. The file is created using nodes, lines, and shapes each with its own colour values. Each node, line, and shape location is defined in mathematics and is therefore not limited to a particular resolution. This allows the vector file to be scaled up or down without losing any data or becoming pixelated.
Common vector files are: .AI, .EPS, .PDF.
What is DPI?
DPI is an abbreviation for Dots-Per-Inch. The higher the DPI the higher the resolution. Each raster file when created is build for a specific purpose. Raster files are limited to being reduced in size and not scaled up in size.
Common DPI settings are:
72 dpi - websites and digital output
150 dpi - websites, digital output and some large format printing
300 dpi - Print files with photographic quality
What is RGB?
RGB is an abbreviation for Red-Green-Blue. This is the colour format used to define a colour value often used on our digital devices and monitors.
What is CMYK?
CMYK is an abbreviation for Cyan-Magenta-Yellow-Black. This is the colour used to define a value often used for printers to print.
What is HEX?
HEX is short for Hexadecimal. This is one of the colour formats used to define a value often used for the website design.
What is Pantone?
Pantone is a visual colour standard index used in the printing industry to define a colour value.
Because digital devices have personalized colour options users can alter no two monitors will look the same unless they share the same settings. The same is true for printers because the media type, colour of the media, heat, temperature, humidity, a brand of ink, and even lamination are factors that can affect the final colour.
Pantone is a system of measurement for colour matching.