Category: graphic design

Colour theory and its emotional associations

 Colour theory and its emotional associations.Being able to settle on a single colour for a design is a difficult task. Hopefully, you will have a better understanding of how colours affect our emotional response after reading this article.Whether we want to admit it or not, we all have an in-depth psychological relationship with colours; it […]

Read More

What illustrations are in relation to your business

What illustration are in relation to your businessAn illustration becomes a part of the business’ brand image when it’s used on it’s media, like it’s logo, brochure and business cards. Illustrations are used in advertising because they convey an instantly recognizable message. You can set the mood, tone, and style in one glance.Illustrations, sketches, drawings, […]

Read More

Portfolio Feature, Logo & Brand Identity Creation, Rock & Roll Driving School

Portfolio Feature:Brand Identity.Logo Creation.Rock & Roll Driving School.This client already had a clear vision of what they wanted to have incorporated into their logo design, as well how they would like to see the branding applied to their media and promotions. After a brief consultation over the phone, I knew I could knock this design […]

Read More

Portfolio Feature, Brand Identity Creation, Papa Greek

Portfolio Feature:Brand Identity.Papa Greek.The goal of this project was to create a new brand identity for a start-up restaurant chain. The message they want their brand to convey is: high-quality restaurant food given at fast-food speeds. This meant that the they needed a clean, easy-to-identify brand that could be used across their entire offline and […]

Read More

Intro to graphic design styles part 5: typography

Intro to graphic design styles part 5: TypographyTypography is the art of styling words and fonts by using techniques to adjust stylistic variations in a layout. What’s changed by these stylistic variations is a font’s appeal, or how appealing is it to look at, and it’s legibility, from somewhat illegible (think graffiti) to easily read […]

Read More

Intro to graphic design styles part 4: art deco

Intro to graphic design styles part 4: Art DecoArt Deco: a style that screams glamour, luxury, exuberance, modernity. Art Deco is a movement that arose during the 1920s. The performance of infusing everyday objects into art made this style a symbol of modern luxury. It’s incredible popularity, as with any popular movement, influenced many disciplines, […]

Read More