Intro to graphic design

I will be creating a series of blog posts over the next few weeks that will help you understand how graphic design will serve your business' needs. This series will begin with an outline of graphic design.

The term graphic design is defined as, "stylization and presentation of text with or without the use of imagery to aid as a communication tool." The idea that graphics is a communication tool is embedded in our language, e.g., "a picture's worth a thousand words." And this exactly why graphics are used so widely in business and our everyday lives, e.g., street signs, instruction manuals, logo designs, and websites.

They say that the average person is exposed to around 5000 advertisements a day. That number might seem staggeringly high, but take a walk down the road and you'll notice that every person is walking down the street wearing some type of branded clothing, every store has their logo over their door, and every product in the store is its own brand. It's no wonder that many of us have become accustomed to a certain level of design.

All this effort is put into graphic design because brands often have a clear, specific audience in mind that they want to target. Which means designers must spend a lot of time deciding what style of graphics best targets the brand's audience. What this means is that you need to be careful in what colours, fonts, and overall imagery your design portrays. This will often be the difference between having an acceptable outcome or an amazing tool that can lead to an increase in sales.

Choosing the right graphic designer for your business will be very lucrative for your business goals. The opposite is also true. Hire the wrong designer or one that doesn’t fully understand your audience and you will often waste a lot of time and money.