Is Web Design Still In Demand In 2020?

is web design still in demand in 2020

Is Web Design In Demand In 2020?

Is web design still in demand in 2020? Absolutely. But the ways web designers and developers build websites has evolved.

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What’s the difference between web design & web development?

What is the difference between web design and web development?

According to my keyword research (SEO stuff!), the broad terms web design and web development are nearly interchangeable. Both boast near equal amounts of monthly traffic and both branch out into similar long-tail keywords. This hints that the general public might not see a difference between web designers and web developers. But if we were to get picky with definitions, there is a traditional difference that matters, well, it would at least matter if you were applying for a formal job.

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How to create a social media following

How to create a social media following.

Participate in online conversations:
Every post related to your topic of choice allows you to interact with people who are posting and sharing content with the same interests (for example, supporting the #bees trend). If you’re stuck with the how, try imagining you’re at a party bumping into people having conversations. Be real. Its easy to spot someone trying to self promote for sales. Be engaging. Share resources, talk openly. If someone is interested in what you have to offer / say, they’ll check out your profile. Some people will follow you. Some will even check out your website.

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Top 7 Small business web design mistakes

Top 7 Small business web design mistakes.

A user-friendly website is your most powerful tool for your marketing efforts when you’re a small business owner. And a large part of this is making sure that users landing on your website have all of their questions answered in regards to your product(s)/service(s). If it’s designed wrong, you will be missing out on sales opportunities and a loss of revenue.

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Colour theory and its emotional associations

 

Colour theory and its emotional associations.

Being able to settle on a single colour for a design is a difficult task. Hopefully, you will have a better understanding of how colours affect our emotional response after reading this article.

Whether we want to admit it or not, we all have an in-depth psychological relationship with colours; it influences our emotions and behaviors. For example, sports team would alter the away team's locker room colours to directly affect them psychologically. And basic colour psychology is used by businesses to increase productivity with workers or encourage shoppers to spend more money.

As you can see, we use colours to stimulate emotional responses. But it should be noted there is no universal truth. Different cultures view colours in different ways and might respond differently to certain colours than another culture. Also, personal experience alters emotions pertaining to a specific colour. Regardless of this, what's important to understand is colours affect us and evoke specific responses. All we need to do is be mindful of which cultural and personal context we're working in.

Perception of temperature: By painting a room with specific colours you can alter their perception of the temperature. Using green and blues you can create a space that appears to be cooler, whereas by painting a room red or orange it has the opposite effect.

Acceptance: In the past, we have all been able to look up to the sky on a clear day and see the colour blue. We often associate blue with being good. It is one of the easiest colours to utilize to appeal to the majority of people.

Reduce analytical thinking: The colour red reduces how effective we think. You may already be aware of the fact when people wear the colour red we find them more attractive. Maybe that's due to red hindering mental focus. Also, athletes lose more often to an apposing team that wears red. ... And students exposed to the colour red before taking a test are likely to have lower scores.

Value: We often associate the colour orange with good value. Brands such as Amazon and Home Depot have incorporated the use of orange to influence our emotional perception to assist our response as a low cost supplier of costly goods.

Spark Creativity: The use of green has been linked with creative thinking, and we often associate green with growth and positivity. This most likely lends itself to spring, when the trees and plants start to grow and flourish. If you are looking to increase productivity in the workplace, you consider using the colour green around the office.

Calm down: We associate the colour pink as calming or draining of energy. Some sports teams in the past have painted the visitors locker room pink in order to lower the mental state before heading out onto the field.

Research has provided us with data that colours directly effect our emotions. Just remember there is no universal rule that says colours will affect us all the same way, but it may just provide you the home team advantage.

Below is a colour guide of existing brands and their associative colours.

Are you taking advantage of colours in your branding?

COLOUR THEORY infographic

Summary: 6 reasons why it’s time for advertising to move beyond measurements like click-through rates

Summary: 6 reasons why it’s time for advertising to move beyond measurements like click-through rates

Terms you need to know to follow this article

Click-Through Rate, or CTR: Wikipedia defines a click through as the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns 

A/B Testing: Wikipedia defines A/B Testing as, in marketing and business intelligence, A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment. Simply stated, marketers test two advertisements selling one idea by presenting a randomized audience with one or the other, sometimes both. The differences between the two pages can be drastic or minor, e.g. the headline on A is worded differently than B’s. The page with the most success wins and is presented as the final copy. With larger budgets, A/B Testing can be done multiple times until the advertisement is perfectly refined.

Why we think CTR’s matter

A/B testing is time-consuming and costly. If the budget isn’t there, or the marketer has a (hopefully) good sense of the audience and is confident in the advertisement, CTR’s for one particular page, advertisement or campaign can be used to measure the effectiveness of the advertisement. In a sense, it’s an A/B over time, where many advertisers usually tweak the advert as time goes on.

A problem with CTR’s

As stated in the article: CTR’s … do not reliably measure consumer interest because consumers visit sites to focus on content – not to redirect by clicking on ads. … the fact that consumers choose not to click on ads doesn’t mean ads have no effect.

Simply stated

Advertisers show their clients CTR’s to justify their spending. However, a high CTR doesn’t necessarily mean an ROI is provided. Neither does a low ROI mean money wasn’t made.

Source Article: AdWeek.com

Source Article Creator: Konrad Feldman

SUMMARY: NEUROSCIENCE STUDY FINDS ADS ON PANDORA OUTPERFORM TV & RADIO SPOTS

SUMMARY: NEUROSCIENCE STUDY FINDS ADS ON PANDORA OUTPERFORM TV & RADIO SPOTS

Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty).

The advertisements played during the Pandora session were:

  • 49% better than advertisements played on the radio
  • 36% better than television commercials
  • 29% better than mobile video ads (like the ones we get on YouTube).

Many advertisers are interested in this because experienced marketers know that brand names that get stuck in long-term memory (think of things like jingles) impact our purchasing decisions.

Want more detail? Read the rest of the article here.

Credit and writer for the original article: Marty Swant

Source: http://www.adweek.com/digital/neuroscience-study-finds-ads-on-pandora-outperform-tv-and-radio-spots/

SUMMARY: HOW BRANDS AND AGENCIES ARE FIGHTING BACK AGAINST FACEBOOK AND GOOGLE’S MEASUREMENT SNAFUS

SUMMARY: HOW BRANDS AND AGENCIES ARE FIGHTING BACK AGAINST FACEBOOK AND GOOGLE’S MEASUREMENT SNAFUS

In a recent article by Adweek, concerns about the value Facebook and Google provide as an advertising platform are being raised.

“When we can prove out that it looks like any other buy that we’re doing, that’s when we increase our [budget]. Until we can get that third-party validation, our spend levels are what they are.”

What does this mean?

In short, pre-Google and pre-Facebook (or traditional advertising platforms) have tried-and-true methods of tracking how effective an advertisement is performing and whether or not it’s providing a return on their investment. And according to the article, while Facebook and Google do provide metrics, those metrics are not as transparent as traditional advertising rendering it difficult to know whether or not the money is well spent.

From the article:

“While both Facebook and YouTube do employ third-party measurement firms, including Moat, Integral Ad Science and DoubleVerify to track viewability, neither company has undergone a full-blown audit by the MRC to be accredited as a platform, a process that requires a thorough vetting to examine the ins and outs of how data is collected and reported.”

In other words, no one outside of Facebook and Google really knows what’s going on behind the scenes, and advertising giants spending somewhere in the millions are beginning to demand answers.

Now, this is a greatly over-simplified summary, and there’s a lot more information for those interested. But that is the gist of it!

The big question: should you still use Google and Facebook to advertise?

Absolutely. They’re the biggest players in town. And to avoid them simply hurts yourself. The metrics currently provided are enough to ensure that the money you’re spending on those platforms is worth it  — at least as long as the research is done PRIOR to spending a penny 😉

SNAPCHAT’S TRACKING YOUR FOOT TRAFFIC FOR IT’S ADVERTISERS

SNAPCHAT’S TRACKING YOUR FOOT TRAFFIC FOR IT’S ADVERTISERS.

Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ location-based features via Geofilters and Stories (the wall users post their snap’s on).

Here’s how it works, more or less:

A business creates and purchases a Geofilter. It then ties that filter it to a brick-and-mortar location(s). After a user uses that Geofilter in that marked location by posting it on their Stories wall, Snapchat begins monitoring that users friends for 7 days. Friends who then go to that location within that time-frame are logged and a metric for ROI is created.

Here’s a quote directly from the Securities and Exchange Commission, Feb 2, 2017:

“We recently developed our own Snap-to-Store measurement product using the location-based features of the Snapchat application to determine the increase in store visits after viewing an advertising campaign. For example, Wendy’s blanketed its U.S. stores with Sponsored Geofilters that promoted the Jalapeño Fresco Chicken Sandwich. We used our Snap-to-Store measurement methodology to report that the Sponsored Geofilter drove over 42,000 incremental people to a Wendy’s location within seven days of viewing the Sponsored Geofilter.” ~ Snap Inc. Form S-1, 113.

THE DIFFERENCES BETWEEN ADVERTISING AND MARKETING

THE DIFFERENCES BETWEEN ADVERTISING AND MARKETING

Let’s face it, not all designs are created equal. I’ve designed hundreds of logos over the last 19 years, during which time my thoughts about logo design have evolved. There’s no magic formula that goes into creating the perfect logo, although, there are some fundamental points I consider when I’m designing or redesigning a logo.

Design for your audience.

A logo’s a communication tool. It shouldn’t be created to impress a family member, friend, or self-interests. It should be designed to communicate to a specific group of audience to assist in driving sales. Ages, demographics, locations, interests, incomes, marital status’, values …  aspects like these should always be considered when a logo’s being designed.

Dare to be different.

A logo’s designed to be seen. Avoid appearing like everyone else in your market. If the industry is swaying one way, it can often be in your best interest to go in the other direction. Find a competitive edge, shake it up, expose a niche be unique. It can help you be noticed. But don’t go overboard with creativity. Adding in everything in just for the sake of being unique can also work against you.  

Logos are symbols.

Symbols are a visual representation of an idea or some deeper meaning. Standing out and being different can help you get noticed, but if the symbol doesn’t stand for anything, you might just end up falling short. Depending on your business, your competitive edge might be quality, price, time, status, or any number of other aspects. Whatever’s chosen, it should represent your business, should help attract clients, and be congruent with how you want them to view your business.

Keep it simple.

The more complex a design is, the longer it’ll take for a person to recall it with any accuracy. We’re completely over-saturated with advertising every moment of every day. Logos are everywhere, on everything. And it’s overwhelming, even for us professionals.  I’m sure we can all appreciate a complex composition of music, movie or piece of art. Although, deep down, we really do crave simplicity.

Avoid trends.

Bell bottoms, shoulder pads, big hair, fanny packs, and mullets have all had there 15 minutes of fame and are hopefully gone forever. Graphics and logos have all had their own blunders and faux pas – just think back to MySpace where every site had a bunch of drop shadows, outer glows, or fonts like papyrus and comic sans. These are all things you look back on and cringe. Keep clear of fleeting trends.

Versatility is key.

Logos go on everything. Websites, business cards, clothing, cars, and promotional products. The list is endless. The logo should be able to be screen printed, embroidered, or even faxed. It should be recognizable at small and large sizes. It should look good in black and white as well. And all of the while it should maintain your brand identity and its composure. After all, your logo should be your logo in every situation.

Summary.

Regardless of how great a logo appears, your logo’s a communication tool. Logos can offer an edge over your competition and leave a lasting mark. Just remember, the buck doesn’t stop there. Every aspect of your business will fall under scrutiny by your competition as well as your clients. Websites, advertisements, marketing, communications: they’re all up for grabs. Protect your investment and you’ll be rewarded.

Now, if you think your logo can use a bit of love, send us an email and we’ll be in touch shortly.