Category: marketing and advertising

Colour theory and its emotional associations

 Colour theory and its emotional associations.Being able to settle on a single colour for a design is a difficult task. Hopefully, you will have a better understanding of how colours affect our emotional response after reading this article.Whether we want to admit it or not, we all have an in-depth psychological relationship with colours; it […]

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Summary: 6 reasons why it’s time for advertising to move beyond measurements like click-through rates

Summary: 6 reasons why it’s time for advertising to move beyond measurements like click-through ratesTerms you need to know to follow this articleClick-Through Rate, or CTR: Wikipedia defines a click through as the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly […]

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SUMMARY: NEUROSCIENCE STUDY FINDS ADS ON PANDORA OUTPERFORM TV & RADIO SPOTS

SUMMARY: NEUROSCIENCE STUDY FINDS ADS ON PANDORA OUTPERFORM TV & RADIO SPOTS Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty).The advertisements played during […]

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SUMMARY: HOW BRANDS AND AGENCIES ARE FIGHTING BACK AGAINST FACEBOOK AND GOOGLE’S MEASUREMENT SNAFUS

SUMMARY: HOW BRANDS AND AGENCIES ARE FIGHTING BACK AGAINST FACEBOOK AND GOOGLE’S MEASUREMENT SNAFUS In a recent article by Adweek, concerns about the value Facebook and Google provide as an advertising platform are being raised.“When we can prove out that it looks like any other buy that we’re doing, that’s when we increase our [budget]. Until […]

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SNAPCHAT’S TRACKING YOUR FOOT TRAFFIC FOR IT’S ADVERTISERS

SNAPCHAT’S TRACKING YOUR FOOT TRAFFIC FOR IT’S ADVERTISERS. Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ location-based features via Geofilters and Stories (the wall users post their snap’s on).Here’s how it works, more or less:A business creates and purchases a Geofilter. It then ties […]

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