The goal of this project was to create a new brand identity for a start-up restaurant chain. The message they want their brand to convey is: high-quality restaurant food given at fast-food speeds. This meant that the they needed a clean, easy-to-identify brand that could be used across their entire offline and online marketing.
Their business name is short. And short names are ideal for Wordmark logo designs. When you look at the logo you can notice two distinctive elements commonly associated within Ancient Greek culture:
1) The Greek Fret or Greek Key, which is a decorative boarder element to create a repeating motif.
2) The Greek alphabet character sigma, which is an uppercase Σ.
We repeated this logo throughout their restaurants as a decorative trim and scroll work. It's also easy integrate across their entire media, on and offline.
Shameless plug: We encourage you to check out PapaGreek anytime you are craving fresh Greek food served quickly at of their 3 locations.