Portfolio Feature, Logo & Brand Identity Creation, Rock & Roll Driving School

Portfolio Feature:
Brand Identity.
Logo Creation.
Rock & Roll Driving School.

This client already had a clear vision of what they wanted to have incorporated into their logo design, as well how they would like to see the branding applied to their media and promotions. After a brief consultation over the phone, I knew I could knock this design out of the park for them.

The clients outline went a little like this:

a) Incorporate a black vinyl record to utilize the popularity of nostalgia media.
b) Incorporate something vehicular related, like a car or road.
c) Stick the colours use of yellow and black -- street signs.
d) A design that can be used across their entire brand, including business cards, social media and vehicle graphics.

This is how I tied into one clear logo design: I created a road using negative space showcasing a yellow striped road line to ascend upwards into the spinning record. Now, Rock & Roll needed to be fun and expressive. The business logo also needed to be easily seen by someone driving down the road. S, I kept it BIG.

I framed “Driving School” inside a yellow rectangle with an inside pinstripe so it would look more like a road sign. This doubled up as a simple separator from "rock & roll". And that's how we ended up with a clean, breathable logo that could be used across their entire brand.

Rock and Roll Driving School operates out of Port Moody. Please recommend them to anyone you know in need of a driving school.

Rock & Roll Driving school logo design brand identity

Rock & Roll Driving School

Local to:

Port Moody

Website: http://rockandrolldrivingschool.ca

Portfolio Feature, Brand Identity Creation, Papa Greek

Portfolio Feature:
Brand Identity.
Papa Greek.

The goal of this project was to create a new brand identity for a start-up restaurant chain. The message they want their brand to convey is: high-quality restaurant food given at fast-food speeds. This meant that the they needed a clean, easy-to-identify brand that could be used across their entire offline and online marketing.

Their business name is short. And short names are ideal for Wordmark logo designs. When you look at the logo you can notice two distinctive elements commonly associated within Ancient Greek culture:

1) The Greek Fret or Greek Key, which is a decorative boarder element to create a repeating motif.
2) The Greek alphabet character sigma, which is an uppercase Σ.

We repeated this logo throughout their restaurants as a decorative trim and scroll work. It's also easy integrate across their entire media, on and offline.

Shameless plug: We encourage you to check out PapaGreek anytime you are craving fresh Greek food served quickly at of their 3 locations.

Papagreek | Logo | Brand Identity Creation | Raw Media

Papa Greek

Addresses:

Burnaby: Unit 110, 7515 Market Crossing
Maple Ridge: Unit 670, 22709 Lougheed Hwy
Abbotsford: D120 – 3122 Mt Lehman Rd

Website: http://papagreek.com

Portfolio Feature, Logo Design, Moore & Russell

Portfolio Feature:
Logo Design.
Moore & Russell.

We updated Moore & Russell’s business (founded in 1963) with a modern logo design and re-brand that could be applied across all their entire media platform. Their primary concern was that the logo lacked visual stimulation. Originally, the logo consisted of the Moore & Russel name in Helvetica Regular font with a single bent-line over top to simulate a roof line.

The clients original original brand identity colour pallet was maintained (blue and black). I adjusted the rooftop line with a shadow-cast across the centre ridge to provide another dimension. This created a two-in-one icon. Additionally, you can make out a 3/4 view of an industrial building that can showcase the growth of the business over the last 50+ years. The name is updated to the font Impact, which brings more attention to it while maintaining the clients original Helvetica font choice inside the lower description bar.

We encourage you to check out Moore & Russel anytime you need an HVAC contractor.

Moore & Russell Logo

Moore & Russell Heating Cooling Designer

Address: 2131 Hartley Ave #101, Coquitlam, BC V3K 6Z3

Website: https://mrheating.com