This client already had a clear vision of what they wanted to have incorporated into their logo design, as well how they would like to see the branding applied to their media and promotions. After a brief consultation over the phone, I knew I could knock this design out of the park for them.

The clients outline went a little like this:

a) Incorporate a black vinyl record to utilize the popularity of nostalgia media.
b) Incorporate something vehicular related, like a car or road.
c) Stick the colours use of yellow and black -- street signs.
d) A design that can be used across their entire brand, including business cards, social media and vehicle graphics.

This is how I tied into one clear logo design: I created a road using negative space showcasing a yellow striped road line to ascend upwards into the spinning record. Now, Rock & Roll needed to be fun and expressive. The business logo also needed to be easily seen by someone driving down the road. S, I kept it BIG.

I framed “Driving School” inside a yellow rectangle with an inside pinstripe so it would look more like a road sign. This doubled up as a simple separator from "rock & roll". And that's how we ended up with a clean, breathable logo that could be used across their entire brand.

Rock and Roll Driving School operates out of Port Moody. Please recommend them to anyone you know in need of a driving school.