Our Vancouver based SEO company takes a research-first approach that will help you outrank your competitors.
We get results. Not only that, we provide plain English reports, not vague, wishy-washy analytics that you need a degree in data analysis to understand. We will set time aside to help you understand the data and the results. This way you'll be sure you're receiving exactly what you're paying for.
SEO is the process of optimizing your website to better rank within search engines like Google. And it all begins with keyword research.
SEO keyword research is the process of discovering which words provide the best bang for their buck.
Here's a quick example. There are two keywords in the image below: "keyword research" and "seo keyword research". The column next to that represents volume. Volume is an estimate of how many times a word(s) get typed into Google within a given time frame. In this case, it's per month within Canada. SEO Keyword Research.
Now, looking at that you can see that there's a pretty big difference between the two terms. Depending on my goals, I might favour one over the other.
The first step is, as we mentioned above, research. This step is incredibly important because we have to pick the keywords that people are typing into Google, Yelp, or Bing every day.
I know what you're thinking: I know what my keywords are. I know my business in and out, and I know what my customers want.
You might be right. But we always do our research. And in it, we find that our intuitions about what people type into search engines and what people ACTUALLY type into search engines are two different things.
Look at the image below. It's an incredible example of how data and intuition are often at odds:
Most people (marketers!) would argue that a company using the term "repair" would make more money because it's intuitive. That is, if your pipes broke you'd search for "water repair services."
But they'd be wrong.
The keyword data Google provides demonstrates that the search volume associated with "restoration" is way higher than repair.
In fact, it's searched 310 times more per month. That's a lot of lost leads.
Once we discover the best keywords for your website, we begin tracking their organic rank. We use your initial position at the time we begin working with you as our baseline, and report back to you monthly/quarterly as needed. This way, we can make sure that our efforts are constantly providing growth.
On-site SEO is an unfortunate jargon term that people in the industry use without qualifying it. All it means is that the keywords relevant to your growth are placed throughout your website's content. For example, in your h1, h2's, p tags, etc.
Sometimes you don't have the necessary content on hand. In these cases, we provide you with a few different options.
One way's to give you the keywords, and you create or rewrite your content accordingly. Now, we won't just hand you a bunch of words and leave you hanging. We'll set aside some time and look your work over to make sure everything's in all the right spots. We'll also provide you with feedback to improve it if you're open to it.
Another way's to do all of the work for you, including copywriting.
A third way is something in the middle, and we're happy to discuss this on a case-by-case basis.
Writing and keyword monitoring are only two aspects of SEO. Some equally important aspects include page load speed: it needs to be fast. Another's the mark-up that's coded into the website (it goes by the names JSON-LD, OG, or Schema). The mark-up's important because it lets Google know what type of business you are (e.g., a person or organization) and whether your page is an article, product, or service. Soon (but not yet), I imagine Google will be able to discover that for themselves. But, for now, we need to code that information directly into your website.
There are many other technical SEO factors we perform on your website. But I doubt you're interested in reading a bunch of jargon. Instead, feel free to call us if you're interested in knowing more about it all. Coffee on us. You can also check out our blog, where we talk about SEO in depth. It's an ongoing project here at Raw that helps empower people with knowledge.
Toxic backlinks are unnatural links that negatively impact your position within organic search results. Google has gone out of their way to penalize websites that have a bad links profile. This was done in their Penguin update, and most likely been updated and refined ever since.
Toxic backlinks are unnatural links that negatively impact your position within organic search results. Google has gone out of their way to penalize websites that have a bad backlink profile. The penality can include black-listing (the removal of your website) from all Google's search results. This update to their search algorithms was done in their Penguin update, and most likely been updated and refined ever since.
If your website has a number of toxic backlinks pointing to it, odds are the previous or current SEO company you hired created them or didn't discover them during your SEO audit. Within the industry we call it black-hat SEO, and it's heavily frowned upon. The reason white-hat companies despise it is because it makes the entire industry look bad because it involves knowingly utilizing methods of ranking your website that are stricly prohibited by Google. Google has their webmaster guidelines here.
Unfortunately, there are still many companies operating against Google's guidelines.
Well, there are a few answers to this.
Reason one: it works. Spammy backlinks have the capability to provide a sudden, temporary boost to a website's organic rank for specific keywords. However, their creation often ends up harming their website in the long run.
Reason two: Some SEO experts or firms aren't intentionally utilizing black-hat, rather, they're uninformed or unaware about the latest industry practices or aren't following the webmasters guidelines in this constantly evolving field.