We're not here to sell you on our beliefs, or entice you with a bunch of marketing mumbo-jumbo.
We're here to sell you a bloody fantastic website. They come designed with built-in features many other developers try to up-sell you on, like a blog, website security packages, email form integration, and basic technical SEO.
(We do website redesigns too)
A responsive site is one that adapts how (and what) content is displayed based on the device it's being loaded on. This is important because different devices have different screen sizes. So, we need to make sure that when your customer properly sees your websites content regardless of the device they're seeing it on.
Try and imagine your standard website that has a giant image at the top of the page with 3 columns it. Each column contains one picture and a product description. Now, in the "fixed" website days, if someone viewed your site on their phone, they would have to "scroll" left-right to see the entire picture and column featuring a product. This was brutal, to say the least.
Our responsive websites adapt all of your content by a) resizing the image to fit on your phone and b) "stacking" the 3 columns on top of each other. This eliminates all of the left-right scrolling that used to be.
We design your site with three user experiences in mind: desktop, tablet and mobile. Now, there is a fair amount of variety in each of those categories, however, the beauty of our responsive websites are in their ability to adapt to all of them.
In today's mobile-ready world, everyone should have a website that caters to mobile and desktop browsing experiences. In fact, I'd argue that every web development agency should always be creating responsive websites for every one of their clients. Part of this is due to the growth of mobile browsing, but, in reality, the coding expertise required to design responsive website's is standard across developers.
More importantly: a responsive website SHOULDN'T be an up-sell.
You love what you have, but it needs some love
Sometimes it's better to redesign your website than it is to create a new one. Now, many of the reasons we suggest redesigns have to do with how your current website is built, how well it's maintained, and how much content you're looking to add.
To give you a concrete example: let's say you're using a CMS like Wordpress, Magenta, or Joomla, and it hasn't received its much-needed maintenance to its core and plugins. If enough time's passed, updating it as-is often breaks the site. While it's usually fixable, the time it would take troubleshoot errors from massive updates is longer than the time it takes to redesign your website in a fresh installation.
Another reason we consider redesigns valuable is that the content is already there, but the coding isn't up to par. While this is related to the problems associated with neglected maintenance, it has more to do with tinkering with someone else's code.
You see, web designers have many different ways to design websites. Also, the skill gap between web developers and designers is enormous. We aren't knocking someone else's decisions.
We're just upfront about not knowing whether we can work with how they chose to design/develop your website.
We have written some information about this so that you can better understand what we mean.
A website is an online, digital marketing sales associate who's working for you 24/7. When it's done right, it will generate leads and sales for you like nothing else.
What does that mean in plain english?
It has the potential to create an incredible ROI
Here's the technical jargon: a UX design that's done right reduces the bounce rate your website has.
Here's what that really means: When your web pages are user friendly, people are more likely to stick around long enough to find what they're looking for (rather than bailing and visiting a competitor). Which is why we design every element of your page, like your font sizes, colors and the space between things, so that they're easy to read and easy to navigate.
We don't simply design your site. We first consider what your short and long term goals are, what assets you currently have (like your logo, brand colors, etc.) and design a smart internet marketing plan around that to keep you on track.