Category: Uncategorized

SUMMARY: NEUROSCIENCE STUDY FINDS ADS ON PANDORA OUTPERFORM TV & RADIO SPOTS

SUMMARY: NEUROSCIENCE STUDY FINDS ADS ON PANDORA OUTPERFORM TV & RADIO SPOTS Neuro-Insight (a neuro-marketing company — how cool is that), measured people’s brain activity in real time while they were exposed to ads while listening to their playlists. They found that audio advertisements triggered a better emotional response related to long-term memory (Swant, Marty).The advertisements played during […]

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SUMMARY: HOW BRANDS AND AGENCIES ARE FIGHTING BACK AGAINST FACEBOOK AND GOOGLE’S MEASUREMENT SNAFUS

SUMMARY: HOW BRANDS AND AGENCIES ARE FIGHTING BACK AGAINST FACEBOOK AND GOOGLE’S MEASUREMENT SNAFUS In a recent article by Adweek, concerns about the value Facebook and Google provide as an advertising platform are being raised.“When we can prove out that it looks like any other buy that we’re doing, that’s when we increase our [budget]. Until […]

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SNAPCHAT’S TRACKING YOUR FOOT TRAFFIC FOR IT’S ADVERTISERS

SNAPCHAT’S TRACKING YOUR FOOT TRAFFIC FOR IT’S ADVERTISERS. Snap-to-store is a feature Snapchat’s built into their App that allows them to track and analyze a users’ foot traffic through its’ location-based features via Geofilters and Stories (the wall users post their snap’s on).Here’s how it works, more or less:A business creates and purchases a Geofilter. It then ties […]

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SHOULD MY WEBSITE USE HTTPS?

SHOULD MY WEBSITE USE HTTPS? Should you buy an SSL (HTTPS) certificate for your website? In short, yes. Whether or not you’re selling products online and taking payments, your website should be utilizing an SSL certificate.Why you SHOULD use an SSL certificate.Google Security blog post titled Moving towards a more secure web, Emily Schechter, Chrome Security Team, states thatBeginning […]

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