Category: Web Design

Colour theory and its emotional associations

 Colour theory and its emotional associations.Being able to settle on a single colour for a design is a difficult task. Hopefully, you will have a better understanding of how colours affect our emotional response after reading this article.Whether we want to admit it or not, we all have an in-depth psychological relationship with colours; it […]

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What is UX or the user experience?

What is UX / user experience?The UX or the user experience is how a person’s attitude and emotions relates to a product or system.The context for understanding where the UX / user experience fits in.In recent years there’s been extremely high competition in how people interact with computer applications, mobile apps and web development. And […]

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Summary: 6 reasons why it’s time for advertising to move beyond measurements like click-through rates

Summary: 6 reasons why it’s time for advertising to move beyond measurements like click-through ratesTerms you need to know to follow this articleClick-Through Rate, or CTR: Wikipedia defines a click through as the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly […]

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