Why is logo design important?
First impressions count:
Whenever I sit down to have a first meeting with a new or potential client, the saying,you never get a second chance to make a first impression, pops up in my mind. Deep down I feel most people understand that on some days we're simply not at our best. But when it comes to business, I feel people aren't as forgiving with their first impressions. I think it's because we don't really have any time to waste. We want to make sure that when we hire a business to solve our problems, it needs to be done right the first time, so, we take our first impression of someone and almost imagine that it was the first task we assigned them -- did they pass, or did they fail?
And that's why I think businesses need to have their shit together so people will have more faith in the idea that they'll get it done right the first time.
You might be asking yourself what does this have to do with logo's?
If you are, here's a straight forward answer: everything.
A logo design provides an instant visual representation.
A professionally designed logo allow us to instantly recognize a business as fast as we can recognize a friend’s face in a crowd of people. So, it's best to make sure you invest in a high-quality logo because it's going to be around for awhile -- 5, 10, even 20+ years for many businesses.
A logo is the Foundation of your brand.
A logo speaks to its target market. When you look at logo design, you take a peek behind the curtains and get a glimpse into what type of business they are. If you like the design, odds are you're their target audience. If they like the design of your logo, odds are they're your target audience too.
A recognizable logo cultivates brand loyalty.
Every time you see a business’ logo, our brains temporal lobe is activated. Our temporal lobe is responsible for the our ability to recognize everything in our world such as faces, objects, etc. Each time we recognize something, dopamine is released. Dopamine's a chemical our body produces as a natural reward system of positive stimuli. This means that each time your business’ logo is seen and is linked with a positive experience people “feel-good”, which is a driving factor in brand loyalty.
The bar is already been set.
People estimate that people are exposed to somewhere between 4,000 to 10,000 ads every day. Our new normal is design centric businesses who communicate with us daily with high-end, custom designed advertisements. In order to stand a chance in making an impression in the minds of the public, your design has to be amazing.