Client Case Study:
Relentless Fire & Safety
Relentless Fire & Safety is a service provider in fire prevention.
- Branding & Logo Design
- Brand Management
- Website Design
- Marketing Consulting
- Vehicle Graphics (Design)
- Print Design & Brokering
To create a new brand unique to the current market in how they position themselves against the current market.
The creation of a friendly, helpful and caring brand.
Relentless Fire & Safety is a service provider in fire prevention. Starting in 2018 they approached Raw Media to create and launch the new company. They wanted to have a brand that offered a warm and friendly look while maintaining a familiar comfort. Looking into the past, we found inspiration from 1950`quot;s service clothing. We were creating a pleasant, warm impression that seems familiar. We chose to work with a simple hexagon badge with a modern script font bringing more attention to the `quot;fire & safety`quot; aspect to make absolutely clear what the company stood for. However, the company wanted to have various color options for its design depending on its application. The primary logo identity pallet is expressed using red/orange to create a balance between emergency and safety.